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Top Tips for a great About Us page » Articul@te
Nov 262012

first-impressions1) State who you are and how you help your clients

2) Write from the you/your and WIIFM (what’s in it for me) perspective. Remember, it’s about them, not you. No one cares about your background, experience.  What they care about is how you can help them

3) Tell them what to do next – this is called your ‘Call to Action‘, e.g. Find out more about how we can help you in your business by visiting our website

4) Offer an Ethical Bribe, e.g. “Sign up to our Newsletter to receive your free e-book”, “Subscribe to our Monthly Social Media Tips at….”, etc.

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